Rock Radio Listeners Sound Off About New Technology

Well i read this article and found it to be right on the money for i still think that radio
still has a long way to go.web site






SOUTHFIELD, Mich., April 25 /PRNewswire/ -- New technology, such as
satellite radio and iPods, is having an impact on Rock Radio listeners.  But
most believe that radio is a venerable medium that will not be replaced by
these new media anytime soon, according to a web poll just released by Rock
Radio consulting firm Jacobs Media.  The web poll was conducted during March-
April among more than 19,000 listeners of Classic Rock, Active Rock, and
Alternative radio stations from around the U.S.
   "It's clear that we are in the midst of a technological tsunami that's
impacting all media," said Jacobs Media President Fred Jacobs.  "Rock radio
listeners are enjoying and utilizing many of the new ways to receive music and
information, but it's also too early to make funeral arrangements for radio."
   According to the poll, Rock listeners are actively involved with other
media, including IMing, text messaging on cell phones, and video game play.
This is especially true with younger listeners, who provide clues about what
adults will be doing in the next few years.  However, radio and more mature
media, such as television, still garner the largest segment of media usage.
   A Media Usage Pyramid is available at:
   http://www.jacobsmedia.com/techsurvey_charts.htm
   The "pyramid" mixes and matches media usage.  Radio, television, and
Internet usage are measured based on one hour daily or more.  The other
activities on the "pyramid" are based on weekly usage or more.  Fred Jacobs
points out, "It provides a fascinating hierarchy of how Rock listeners are
making use of the new technologies available to them.  It also shows that one
of the loudest new media voices -- satellite radio -- is still very much in
its infancy, despite the onslaught of PR."

Once more i hope you enjoyed this article and  dont give up on good old radio
it hasnt let us down too much.